Nowadays, many people own and operate a lot of blogs. And many more are looking at starting one. However, one problem that faces them all is related to SEO and best practices.
SEO stands for Search Engine Optimization, which includes some techniques that you can use to optimize your web pages for search engines. In this article, we are going to learn some on-page SEO techniques.
1. Page Title
Page titles are of great importance when it comes to SEO. Posts and pages must have unique titles and include your primary keywords.
For example, you could put an article about a fresh cake recipe you tried. In this case, you may want to include relevant keywords like the apple cake recipe in the article's title and body.
2. Meta Description
Some people do not include meta descriptions in their pages. As the name suggests, this is a description of the post you wrote. Make sure the description is short and contains the main keywords.
3. Meta Tag
You can add some keywords as meta tags. If you have a WordPress blog, you can try a popular plugin called All in One SEO Pack. With this plug-in you can enter meta tags, page titles and meta descriptions without any problems.
4. Body Tag
It is better to break the body of your article into short paragraphs for easier reading. You can give each section a title like H1, H2 and H3. Generally, the H1 tag is used only for the main page title. This helps search engines know the important sections of your blog post. As previously stated, headlines should be keyword rich.
5. URL Structure
The URL of each page is recommended to be engine friendly. But make sure that each URL is short and contains a relevant keyword.
6. Keyword Density
It is important to add relevant keywords to your content. This will help Google search engines to find out what your content is. Make sure you don't repeat keywords too often or you may be penalized by the major search engines, especially Google. Ideally, the keyword density should be 1 to 2%.
7. Image SEO
If you want to make your site more attractive, you can add pictures on every page. These images can be optimized for SEO. All you have to do is to optimize the names of the images by including the main key words. They are known as alt text and description.
8. Internal Linking
Often, people think that as far as SEO is concerned, only backlinks are not true. Interlinking also means a lot. As a matter of fact, this is a great weapon in your arsenal.
Summary
These are some techniques every blogger should try.
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