Social Media Marketing
Now, most of you must only know about social media
marketing, because for this digital
marketing course we are targeting the college students
and people in the age of 18 to 25.
So, you must be using "Facebook" ,
"Instagram" or maybe the new apps like "Musicaly".
So, all these emerging social media channels, they have
huge, huge audience.
Like "Facebook" has multiple billion people on
their channel.
Similarly, "Twitter" has their audience.
And now people are moving from "Facebook"
rather to "Instagram".
Now, "Instagram" is the new trend of the new
social media 2019.
And whenever there's a huge audience, there are
opportunities for advertisement.
So, this is where social media marketing comes into play.
Now, social media marketing refers to the process of gaining
traffic or attention through social media sites.
Now, there are two types of social media marketing, first
is organic and secondly is paid.
Now, "Facbook" is a massive advertisement
channel.
Majority of you must have seen ads on facebook.
It could have been a video ad, it could have been an
image ad, but we are really focusing on "Facebook" for the marketing
of this digital marketing course.
So, social media marketing is really effective when your
target audience is competitively younger, because you are able to reach a huge
audience.
Also, social media marketing has various world angle.
Like when we talk about "Instagram", we have
"Instagram Influencer".
So, we can hire few influencers and you market through
them or we can also grow organically.
But primarily, when we talk about social media marketing,
we are looking for more engagement,
we are looking to drive more customers and primarily
we'll be focusing more on "Facbook Ads".
Because that is a channel that is extremely popular and
gives amazing results.
So, we'll be learning the ins and outs of Facebook Ad, in
the future lesson, but yes,
I'll be also going through Instagram, specifically
because that is a channel that will definitely grow in the coming years.
So, I have a session specifically dedicated for
Instagram.
And yes, the session is dominating 2019 and also in the
coming years, YouTube will become the big boss of media marketing.
So, we will be talking about how to start a channel,
optimize the channel, how to gain subscribers, how to increase watch time, and
even YouTube Ads.
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