Now, let's talk about email marketing.
Another very important channel, which I really love.
Honestly, in India, specifically email marketing is not
that popular.
Companies are using it but primarily the blogger and
indie influencers are not using email to communicate with their audience.
I'm a strong believer of email marketing, especially in
the affiliate website that I have shown you the analytics for that.
Email marketing is also forming a big chunk of the
revenue.
Take the case of this digital marketing course.
How am I delivering you the lessons?
I am giving you all the lessons through email, right?
So, for me, email marketing becomes extremely important
for my business.
So, email marketing is not just uploading a list of
people to send to and spam them.
It is much more complicated than that.
You also have to use specific tools, you also have to
know the style of writing the emails, creating trip sequences and all.
So, all that will be discussed in the email marketing
module.
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