I will give you an
overview of digital marketing.
We will be talking
about all the channels that when combined, makes up digital marketing.
If you are
planning to become a specialist in one of these fields, then you need to go deeper
than it and master it.
I should mention that
the digital marketing is highly dynamic.
So, you need to
constantly learn new things, and apply the same.
Now, I will go
through each component one by one, and give you an overview.
The detailed
explanation will be given in the later sessions.
So, let's get
started.
These are the
primary components of digital marketing.
1. Search engine
marketing
2.
Social media marketing
3.
Searching engine optimization
4.
Content marketing
5.
Email marketing
6.
Web analytics
7.
Conversion rate optimization
8. Sales funnel
Now, you will be
able to build sales funnels only if you know the rest of the things.
Now, since you are
just starting your digital marketing journey, I won't expect you to become
an expert in all
these fields.
Rather, these are
very specialized fields.
So, there are jobs
for just search engine marketing, there are jobs for just social
media marketing.
Similarly for
search engine optimization or SEO.
Similarly, for
content marketing, email marketing and web analytics.
But as a digital
marketer you must know all of these at least the overview of how these work.
Then later on you
can find a specialization for yourself, the one that interests you the most. Get
specialized in it, and become an expert in that.
Usually, there are
two options.
Either you become
an expert in one particular field and grow like that, or secondly you can get a
good level of understanding in all these fields and become a digital marketing manager.
Where you'll be
handling all the people of various domains.
So, let's start
with search engine marketing.
Now, I am sure
that all of you must have searched something in Google search engine, right?
Like the
Valentine's week is going on, so either you're a boy or a girl, you might have
searched on Google
for some, like, "gifts for boyfriend" or "gifts for
girlfriend".
So, if you are a
guy like me who likes creativity, then you might have searched on Google like
"gifts for
girlfriend..." etc., right?
So, you must have seen a lot of ads on Google.
Like here I'll show you the query "buy mobile".
So, both of these listings are ads.
"Get New Phone with Visible" and "Cell
Phones: New Mobile Phones..."
As you can see the word here, "Ad".
So, these two are ads, and these are the organic results.
So, let's say if you're a new business.
You've just opened up your website.
Then you won't be able to rank yourself on the number one
position.
Because Flipkart has done a lot to get this number one
position.
So, to drive traffic to your website, you need to
purchase Google Ads.
So, that you can instantly get yourself in the number one
or number two position.
You can do this using Google AdWords.
So you can pay money to Google to get ranked in the
number, one or number two result depending
on the quality score of your ad.
So, this is what search engine marketing is.
Learning the art of running good Google ads that actually
make money for the business.
So, it might look simple that you just have to find the
keywords and start the ad, but
honestly it is not that simple.
It is a complicated field where you have to learn a lot
of things.
The optimization, the right keywords, and there are so
many strategies in that.
We will be covering all of that in the Google AdWords session.
You must have seen that I am only talking about Google
AdWords.
Because there are other search engines as well, like
"Bing" and "Yahoo", etc,.
But since Google is dominating the market, so when I'm
referring to search engine marketing,
I'm referring to Google AdWords.
But yes, you can even run "Bing Ads" and
"Yahoo Search Ads" as well.
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